The Stamford Symphony Orchestra has launched a new brand identity reflecting a fresh, "cool" approach to classical music, with a logo and website designed by CoreBrand, a NYC-based brand consultancy.
Seeking to stand out from the area's many cultural and entertainment offerings, the Stamford Symphony recently engaged Eckart Preu, a young music director who embodies its animated, fun and engaging philosophy. "We aim to offer the best classical music in the area, presented in a way that is cool," says Preu. "I like to say 'cool' because it means the same thing to many different people."
CoreBrand sought to establish a brand positioning and visual identity in line with the Stamford Symphony's outstanding programming and engaging performance style. "The new symphony logo is quite a departure for the category with its sweeping visual representation that can be interpreted as the motion of a conductor's baton, the bows of violinists or lines of a musical staff," said CoreBrand creative director Andrew Bogucki.
"The Stamford Symphony Orchestra's new visual identity captures the vibrant, accessible nature of the organization, while evoking precision and professionalism," said James Gregory, a former Symphony board member and CoreBrand founder and CEO. "The change in shade and scale of the new logo creates movement and a sense of rhythm that reflects the dynamism of the organization."
The Stamford Symphony Orchestra board had just completed an internal process of refreshing and articulating its mission when CoreBrand's services were enlisted. "The symphony is a terrifically run organization and we wanted to help them make the most of their brand as they set out to renew its promise," said Gregory.
The result is a dynamic restatement of the Stamford Symphony's visual identity whose new look and feel is based on core brand attributes. Along with the new logo, the StamfordSymphony.org website look was refreshed and new content, including high-value features such as a concert-goers guide, maps and more in-depth background information.