Alan Siegel, Founder and CEO of pioneering strategic brand consultancy Siegel+Gale, received a Pro Bono Publico Award from The Legal Aid Society.
Mr. Siegel is recognized for his pro bono services in the rebranding of The Legal Aid Society, "Making the Case for Humanity," which was unveiled in May, 2009 on the organization's Website.
"Alan Siegel, Chairman and CEO of Siegel+Gale, was the prime mover in the creation of the rebrand of The Legal Aid Society," said the Society in making the award.
"He was an integral part of the team he established to refine the Society's message about the essential client services provided in the City of New York by The Legal Aid Society in its three Practice Areas and the unique role the Society plays in the social fabric of New York City."
In unveiling the rebranding and new logo, the Society said, "The message is clear and crisp: The Legal Aid Society is more than a law firm for low income New Yorkers.
It is an indispensable component of the legal, social, and economic fabric of New York - passionately advocating for individuals across a variety of civil, criminal, and juvenile rights matters, while also fighting for legal reform.
No other organization in New York City or in the country takes on more cases for more clients than The Legal Aid Society and brings a depth and breadth of perspective from its experienced, capable staff that is unmatched in the legal profession."