No object symbolises American civilisation more and through it, packaging design, than the mythical Coca-Cola bottle.
With the passing of the years it has been able to reinvent itself without losing its impact or its unique personality.
It has adapted to materials (glass, plastic, metal), to production constraints, to market formats, to consumption habits.
It is for all these qualities and these specific features, for having been able to adapt to changing times, for having resisted fashion, for symbolising youth and the American dream, for having lent its prestige to industrial design, for being the global representation of perfect packaging that, this year, Pentawards honoured the Coca-Cola bottle.
And, through it, Pentawards pays tribute to all the designers, artists, packaging engineers, marketing specialists and, of course, the in-house teams at Coca-Cola, who have striven, for decades, to achieve the global success of the queen of packaging!
During the Pentawards trophy ceremony, recently in New York City, Mr. Vince Vorron, Design Director at Coca-Cola North-America, received a magnum for the event, specially created by Turner Duckworth and produced by Sleever International, sponsor of the Pentawards, from Jean Jacques and Brigitte Evrard, founders of the Pentawards.