Slice Design recently created the branding and packaging for the new range of coffees from CAFE+. The objective of the design was to illustrate the superior quality of CAFE+ coffee with the company's commitment to ethical business.
"The design features hands cradling the cups to illustrate the idea of everyday people, coming together to do good with a simple gesture - goodness in every cup they share," commented Alan Gilbody, Director at Slice Design. With the colours, we tried to capture the bold and vibrant palette of Colombia and build on the positive virtues of the brand."
Slice created the design and heavily featured the social media call to action "#brewchange" signifying the good that the consumer is doing just by drinking a cup of coffee.