Alloy has unveiled Beam, a flexible lighting concept that enables better human connection during video calls. Beam helps to improve your productivity and mood with full-spectrum daylight.
With a lack of direct eye contact, video calling makes us work harder to process non-verbal cues like facial expressions, the tone and pitch of the voice, and body language. Paying more attention to these consumes a lot of energy, and Alloy found that poor lighting only exacerbates the problem; it impacts the quality of communication, the sense of connection, and can be very mentally exhausting.
Unfortunately, the fix is not as easy as moving the reading lamp a little closer. Good quality video call lighting needs to illuminate your face evenly, with the right tone and brightness, wherever you are. The type of light also plays an important role in improving your home working environment. Full-spectrum daylight bulbs are proven to improve mood, productivity and mental awareness and can treat Seasonal Affective Disorder (SAD).
Beam gives you light exactly where you need it, when you need it; above your screen for video calls, down on to your desk when writing or reading, or cast onto a wall for a more ambient mood.
Photos: Courtesy of Alloy