New York-based design studio, adolescent creates a graphics package for Galaxy Chart on MTV Dance (UK) inspired by a night out at the club.
Galaxy Chart, a new top 10 chart show on MTV Dance (UK), highlights those tracks that get everyone out on the dance floor: from truly the awesome beats to the guilty-pleasure tunes. adolescent designed a full graphics package for the show from titles to promos that's confidently playful while at the same time reflecting the spirit of a night out at the clubs.
The title sequence reinterprets a multi-story nightclub into a sound-driven graphics structure. The camera moves up through the abstracted dance floors, each pulsing with different expressions of sound waves in hot colors against a black background. The overall effect is like moving through a crowded club on a Saturday night surrounded by a swirl of potential energy - lights flashing, music pumping, people bumping. The top floor is where the dj reigns and the entire floor spins like a turntable, ultimately revealing the Galaxy Chart logo. Designs for segment bumpers and countdown imaging will reference the different floors, each resonating with a variety of musical genres: pop, hip-hop, house... The look also inspires the set design and printed promotional materials. adolescent's graphics package is flexible, rhythmic and as adaptable as the fast-changing top 10 charts require!
About adolescent
Based in New York with international presence, adolescent creative team has been responsible for producing innovative creative work for a variety of projects for entertainment, government and environmental organizations alike. adolescent has collaborated with VH1, MTV Europe and Ireland, Sony Pictures Entertainment, Adidas Originals, and the British Government. The team is working on image and brand projects in the areas of broadcast and print media.
Adolescent: https://www.dexigner.com/directory/detail/7888