Shaun Sewter of MOO Studios directs this live-action claymation spot where the world of Xbox comes alive. A lump of green clay is molded and manipulated into the symbols of Xbox's newest blockbuster games. A spider web for Spiderman, a skull and crossbones for Pirates of the Caribbean, and the lovable green ogre Shrek.
MOO Studios is a LA-based production studio specializing in both animation and live action commercials. The animation department of MOO Studios, creates both comedic and dramatic animated commercials for TV and web. The studio is a collective of permanent and semi-permanent animation artists based around the core talents of Shaun Sewter and Adam Byrd. Animation styles include: stop motion, traditional drawn and paint, multi media, cut out, Flash and CGI. MOO Studios maintains its own insert and animation stage complete with a motion control camera system.
The live action side of MOO Studios specializes in cross-over talent of high fashion, beauty, celebrity and lifestyle photographers who are now working in film. This area of work is largely based around the celebrated photographer/directors, Ellen von Unwerth and Olaf Heine.
MOO Studios has a bicoastal sister company, MOO Management which represents fashion, beauty and lifestyle photographers.
Client: Xbox
Spots Title: Clay
Air Date: June 2007
Agency: McCann, SF
ECD(s): John McNeil, Rob Bagot
CD(s): Scott Duchon, Geoff Edwards
Copywriter: Mark Krajan
Art Director: Tim Stier
Agency Producer: Annie Uzdavinis
Prod Company: MOO Studios/LA
Director: Shaun Sewter
Lead Compositor: Jared Sandrew
EP: David Lyons
Producer: Rebecca Donaghe
Music: Elias Arts/LA
Composer: Dave Wittman
Producer: Kala Sherman
Audio Post: Lime/LA
Engineer: Rohan Young
Behind the Scenes: http://moostudios.com/moo/xboxtime/moo/
MOO Studios: https://www.dexigner.com/directory/detail/9351