Coinciding with the Simpsons Movie launch, Burger King shows its animated side with a new spot via agency Crispin Porter + Bogusky in which an alien invasion transforms everyday citizens into Simpsons characters with the blast of a laser. From Homer to Krusty, these magical transformations were created in a team effort with the agency, live action director Paul Hunter, the Simpsons animation team from Film Roman and the visual effects talents at Zoic Studios.
"The challenge here was to match the live action with the final animated character so that it appeared to be a seamless morph and made the fun chaos real with a zap," says Zoic Lead Artist Jason Fotter. "This was accomplished by stretching and manipulating the live action imagery frame by frame so that it mutated from one realm to another. It required experimentation and was a fun puzzle to solve. It doesn't hurt that we are all massive Simpsons fans."
As the spot progresses and chaos reigns, Homer grumps "Aliens have all the fun." The world has gone Simpsons and BK is in on it.
Credits
Client: Burger King
Title: World Domination
Launch: July, 2007
Agency: Crispin Porter + Bogusky
Chief Creative Officer: Alex Bogusky
VP Creative Director: Rob Reilly
VP Creative Director: Bill Wright
Art Director(s): James Dawson Hollis
Copywriter(s): Tim Roper, Rob Reilly, Bill Wright Integrated Senior Producer (broadcast): Chad Hopenwasser
Production Company: H.S.I.
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Head of Production: Michael Mcquhae
Producer: Suzanne Hargrove
Visual Effects: Zoic Studios
Executive Producer: Steve Schofield
Creative Director: Chris Jones
Lead Compositor/Flame: Jason Fotter
Producer: Trista Wahl
Compositors: Levi Ahmu, Chris Hagen, Lane Jolly, Eric Mcavoy, Tyler Nathan & Matt Smith
Editorial Company: Rock Paper Scissors
Editor: Chan Hatcher
Producer: Mike Goble
Assistant Editor: Dan Aronin
Music: Beacon Street
Executive Integrated Music Producer: Bill Meadows
Animation: Film Roman / Gracie Films