A journey from the ocular nerve to the wild imaginings of the mind's eye: "Enter" is the visually arresting commercial launching Pioneer's Kuro television and the result of a unique collaboration between agency TBWAChiat Day and Süperfad.
Inspired by the brand mantra "seeing and hearing like never before," the spot traverses a fantasy landscape, moving through realms heretofore unimagined. From stop motion, to live action, to 2D and 3D animation, comic illustration, collage and editing, "Enter" represents the scope of Süperfad's talent and techniques.
"Creating a surreal journey through the subconscious is not an easy task but Süperfad really delivered," comments TBWA/Chiat Day producer Brian O'Rourke. "We pushed them every step of the way and they came back with even better solutions than we expected. We were especially impressed by their range of animation styles as well as their shared desire to make the work great."
"Our intent was to emulate the fractured stream-of-consciousness of dreams; leaping from one fragmentary moment to the next," explains Süperfad Creative Director Justin Leibow. "This of course with an ever-constant forward trajectory bursting through discordant visuals. Needless to say, having this opportunity was unique and really exciting."
Süperfad is home to a diverse group of designers, artists and directors united to produce compelling motion imagery for entertainment, branding and that special something in between. With the strategic vantage points of Los Angeles, Seattle, New York and London, Süperfad's creative reach is both vast and personal, combining the spark of advertising experience with artistic approaches.