The Nemetschek Group has launched a new brand image on the market. The core of the new brand is the slogan "moving minds", together with the use of a horizon as the key visual and a logo that reflects the group's diversity. The new corporate design is a central component of Nemetschek's strategic positioning as a leading international vendor of software solutions for the entire lifecycle of buildings. The two subsidiaries Nemetschek Allplan and Nemetschek Scia are also launching a new brand image at the same time as Nemetschek AG. This comprises a logo, a website as well as print media and product packaging design.
"With the new umbrella brand strategy, we will continue to improve our good position on the international AEC market and develop our strengths for the benefit of our customers," says Ernst Homolka, CFO and Board Spokesman, Nemetschek AG. The new public image will not only create the necessary clarity for the group's broad product portfolio, it will also clearly set the group apart from its competitors, continues Ernst Homolka.
In future, the Nemetschek Group's international orientation will be communicated through a clear, worldwide, public image: the umbrella brand logo will apply internationally and will be used in combination with the "moving minds" slogan to represent the diversity of the group and the individuality of every product brand. Use of a horizon as the key visual symbolizes the opening of new possibilities and makes room for unrestricted design freedom. This means that Nemetschek is positioning itself as a company that provides its customers with a broad range of solutions with its ten product brands and that supports them in implementing their ideas. Nemetschek has also reworked its www.nemetschek.com website in parallel with the new brand launch.
In accordance with the new umbrella brand strategy, other product brands from the Nemetschek Group will also be displayed with a consistent brand image all over the world. Nemetschek Allplan will use dark red as its signature color in future, together with a new logo. The relaunch also covers the www.allplan.com website and the entire range of print media. The central visual motif of the product brand is the Five Boats office building at Duisburg Harbor, by Bahl Architekten. It represents Nemetschek Allplan's competence and expertise in developing building design software.
Nemetschek Scia will use dark blue as its signature color in future. The Scia key visual is the Apollo Bridge in the Slovakian capital of Bratislava. This makes it clear that the Belgian software company stands for expertise and many years of experience in the development of engineering software for the analysis and design of frame and plate structures, as well as for project management. The new brand logo will appear on all product packaging from now on. The main product will be known as Scia Engineer. Scia has also redesigned its website: www.scia-online.com.
Other product brands in the Nemetschek Group will follow in the coming months and rework their public image in line with the umbrella brand strategy.