Each year, Creativity magazine publishes the "Creativity 50" - a list of people who "made a significant mark on the creative consciousness of our industry and our culture as a whole."
This year the list includes a diverse group including comedians Stephen Colbert and Tina Fey, business leaders Jeff Bezos (Founder of Amazon) and Sergey Brin and Larry Page (Founders of Google), architect Jean Nouvel, film director David Finch, chef Grant Achatz, musician David Byrne, and David Axelrod and David Plouffe who were chief strategist and campaign manager respectively for Barack Obama's presidential campaign.
Referring to Turner Duckworth's design work for Coca-Cola, Creativity magazine praises the agency for, "Captivating design and brand circles and beyond, for imparting both freshness and authenticity to a more than 100-year-old cultural icon."
They go on to call the work "...clean, classic and, well, refreshing."
The honor comes on the heels of Turner Duckworth's Grammy win for their work on Metallica's Death Magnetic and the first ever Cannes Grand Prix for Design for their work with Coca-Cola.
"Design is a huge influence in our culture, but brand designers tend to work behind the scenes so it's great to be honored amongst such an impressive group of creative thinkers," said David Turner.