SWISS will be gradually introducing a new First Class cabin from this spring onwards in parallel with its fleet renewal programme. The centrepiece of the new cabin product is the new SWISS First Seat, which offers exclusive design, top inflight comfort and extensive privacy and can be individually adjusted to travellers' specific wishes and needs. The new "suite above the clouds" marks a further milestone in SWISS's ongoing quality drive.
With its numerous settings and comprehensive adjustability, the new SWISS First Seat offers excellent inflight comfort that can be specifically tailored to each guest's individual preferences. The spacious surroundings and adjustable sidewalls provide extensive privacy, while sophisticated lighting and the contemporary-yet-warm SWISS design combine to create a pleasant sense of space. As a further bonus, the unique guest seat, complete with backrest and armrests, enables the First Class customer to dine or work with a fellow traveller at a generously-proportioned table.
The SWISS First Seat can be reclined at the touch of a button into a totally lie-flat bed that is more than two metres long. It is also equipped with a down-filled duvet, and incorporates an innovative pneumatic air cushion whose softness can be adjusted to individual preferences in any seating position. Further extras include a 23-inch inflight entertainment screen and generous work surfaces and storage facilities. In visual terms, the new seat picks up on the design elements and colour scheme that have already been adopted for the new SWISS Lounges to sizeable effect.
"With our new First Class, we're setting new benchmarks for individual travel in an exclusive inflight environment," says Christoph Beckmann, Chief Marketing & Product Officer. "Our 'suite above the clouds' underlines SWISS's positioning as a top quality airline, and marks a further consistent step in our ongoing quality drive, both on the ground and in the air."