The 34th Annual One Show announced the winners of the Gold, Silver and Bronze Pencils at the Frederick P. Rose Hall at Jazz at Lincoln Center this evening.
Widely regarded as the advertising industry's equivalent to the Oscars, The One Show honored the year's finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content.
More than 600 advertising professionals and New York VIPs gathered to celebrate the winners at the gala event produced by The One Club, the world's foremost non-profit organization dedicated to recognizing excellence in advertising and design.
One of the evening's highlights was the presentation of the first-ever Green Pencil Award honoring excellence in the field of environmentally conscious advertising, which was presented by famed hip hop superstar and Hollywood film star Chris "Ludacris" Bridges to Goodby, Silverstein & Partners/San Francisco for the Haagen-Dazs Honey Bees integrated branding campaign.
Top honors for "Best of Show" went to CumminsNitro / Brisbane for Queensland Tourism "Best Job in the World" integrated branding campaign.
The campaign featured a contest where the winner receives $150,000 Australian dollars and a 6 month "job" as an island caretaker overlooking the Great Barrier Reef.
"The One Show has received support from all over the world.
This year is truly a showcase of brilliant new ideas and it is inspiring to see so much cause-related advertising," said Mary Warlick, CEO of The One Club.