New Design Mind From Frog Design is Out

New Design Mind From Frog Design is Out

As the global recession has altered the economic landscape, and digital technologies continue to challenge conventional hierarchies, the POWER issue of design mind explores new definitions of influence and power.

Who has it, where can you find it, how is it being used, and what happens if you lose it?

Highlights of the new issue include an interview with Philip Zimbardo, the Stanford psychology professor, TED speaker, and Abu Ghraib expert witness known for his infamous 1971 Prison Experiment, in which he recruited students to play prisoners and guards in a mock jail until the project took on a disturbing life of its own.

frog founder and legendary designer Hartmut Esslinger offers readers an exclusive sneak peek of his new book, "A Fine Line: How Design Strategies Are Shaping the Future of Business."

The book, to be published by Wiley imprint Jossey-Bass on June 29th, delves into frog's iconic work for global powerhouses including Apple, Disney, Lufthansa, SAP, and Sony.

frog Design Mind

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