The world renowned Van Gogh Museum on Amsterdam's Museumplein has appointed Day Creative Business Partners for the design of its new lobby area and Museum Shop.
With more than 1.5 million visitors each year and home to the largest collection of Vincent van Gogh paintings in the world, the project, due for completion in September of this year, will be a high-visibility example of DAY's creative business solutions and interdisciplinary design expertise.
"We worked with both the Van Gogh Museum and the Rijksmuseum in 2008 on the Museum Shop project, located on Museumplein," said Louk de Sevaux, Managing Partner. "Based on our performance, the Van Gogh Museum brought us in to advise on internal retail design solutions. In line with the Museum's first-class international renown, we've created an iconic, non-traditional design for both the shop and foyer."
The retail and interior design project for the Van Gogh Museum is headed up by Creative Partner Gesina Roters and Managing Partner Louk de Sevaux, with David Verburg (designer), Mette Hoekstra (interior design project leader) and Fleur Bos (project manager).
DAY was established in 2006 by Dennis de Rond (Strategy Partner), Louk de Sevaux (Managing Partner) and Gesina Roters (Creative Partner). With offices in Amsterdam, Dubai and New York, the company combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development.