On the heels of his Cannes Lions Grand Prix win for Phillips "Carousel," editor Paul Hardcastle joins The Whitehouse, Bicoastal/Chicago/London for Stateside representation. The UK-based editor continues to be editor/partner at Trim, London for UK work.
"I met John Smith six years ago and we stayed friendly," Hardcastle notes. "I have always been aware of the Whitehouse as one of the most established, leading companies and so working with them was a bit of a no-brainer. They not only seem to know where they're going, but offer strong versatility and the ability to keep your options open with locations in LA, New York, Chicago and here in London."
Born in Soho, London, Hardcastle got his start at now defunct editorial shop Swordfish in London, assisting Tony Kerns (now at Peepshow) and Art Jones (now at Work Post). For the past five years, he's been partner and co-founder at Trim. Hardcastle was immersed in the world of filmmaking as a child, as his father was founder of London's Museum of the Moving Image (MOMI) and ran the art film repertory National Film Theatre (now the BFI.)
In other Whitehouse news, the global editorial company racked up several Cannes Lions, D&AD and AICE Awards this year. Also, recently announced Emmy nominations include nods for Whitehouse-cut work.
Emmy-nominated commercials include Grant Gustafson's Bud Light "Circus" and Matthew Wood's Bud Light "Magazine Buyer"; Wood's Bud Light "Swear Jar" was honored with the 2008 Emmy for Outstanding Commercial. Also nominated is for Outstanding Sound Editing is PBS documentary "Glass: A Portrait of Philip in Twelve Parts," by edited Steve Jess; the docu is also nominated for an AFI Award.
At Cannes, editor Marc Langley's Liberty Mutual "Father's Day" won a Silver Lion and Matthew Wood's Tampax "Zack Johnson" won Bronze. In addition to the wins, the following Whitehouse-edited spots were shortlisted: McDonald's "No Fry Left Behind" (Matthew Wood), Toshiba "Time Sculpture" (Christophe Williams), Orange "Anjelica Huston" (John Smith), Microsoft Xbox-RockBand "Venue" (Russell Icke), Levi's "Moonwalker" (Dan Oberle), Office Max "Jewelry Store" (Christina Stumpf) and Office Max "Used Car" (Matt Walsh).
At AICE, Christophe Williams won the Best Visual Effects Award for Toshiba "Time Sculpture" and Carlos Lowenstein won the Best of Chicago Award for Anheuser-Busch "Deli."
At D&AD, editor John Smith's Orange "Snoop Dogg," "Rob Lowe" and "Anjelica Huston" won a Yellow Pencil for Best Writing For Advertising, Russell Icke won in both the Commercial Campaigns and Special Effects categories for Coca-Cola "It's Mine," and Jack Hutchings' Cadbury "Burst" won for Cinematography.