Porsche Design announced its new shoe collection for the Spring / Summer 2010 season. A total of four designs ensure a perfect entrance, ranging from classically formal to relaxed sports styles. One thing all models have in common is functional and timeless design, enhanced with a unique TPU sole concept. The shoes are manufactured in Italy in cooperation with Muller & Meirer Lederwarenfabrik GmbH.
When it comes to a perfectly matching outfit, shoes are at the top of the list. The new Porsche Design shoe collection consists of four different basic designs to offer the right model for every occasion and fashion type: whether elegant and sleek for everyday business with the "Milano" line shoes, or something light and sporty for the evening with the "Berlin" range. The exclusive choice of materials and extraordinary attention to detail, the new shoes seamlessly fit into the purist lines of the brand. In addition, a unified heel appearance and the characteristic Porsche Design Allen screws, also used in the luggage range, ensure a high level of recognition.
The sole concept developed by Porsche Design-Studio in Zell am See (Austria) sets a new benchmark. Inspired by double-clutching when driving a car, where the left foot works independently of the right, the soles were specially designed for these demands. The Porsche Design shoes take this process into account, with the result that all models have non-slip TPU soles with two different profiles: the outside of the right sole has a row of grooves along its length to ensure a firm grip and quick change from accelerator pedal to brake; the left sole, however, only has a non-slip structure, to give the best possible grip to the clutch foot when changing gear.
Another unique feature is the open ankle spring, which connects the heel to the front of the shoe in classic designs. It provides the foot with stable grip when walking and prevents the heel from tipping. The steel spring used up to now is replaced by a metal element in the Porsche Design shoe collection, which is visibly integrated into the sole and gives the shoes a unique appearance. The unusual design and special shape of the aluminium wedge also follow its function: the innovative element provides the foot with lateral stability with every step, while simultaneously supporting the natural rolling movement.
The collection's colour palette includes Porsche Design classics Black, White and Titanium Grey as well as a dark Brown. The uppers of the shoes are made of soft, Italian calfskin.
There are a total of four different designs available: Milano, Tokyo, New York and Berlin. The "Milano" range follows a rather classic signature, offering a new interpretation of the sleek, everyday business shoe. They are available as a modern loafer, a Derby or an Oxford style lace-up shoe with elegant punching. The "Tokyo" sneaker range is perfect for making a special entrance. As well as a modern, rectangular design, they are primarily characterised by a pleasing mix of materials, with a C-Tech carbon-look fabric element, as also used in the new CL2 luggage range from Porsche Design. In classic Italian style, the elegant "New York" dress sneakers have a modern combination of Nubuck and Nappa leather. The young and sporty "Berlin" sneaker stands out with a fresh interplay of colours and stylish applique.
The new shoe collection will be in the shops from the beginning of 2010 and will be available worldwide in exclusive specialist retailers, Porsche Design Stores and franchise stores.