Mudpie announced a new strategic alliance between two of the world's leading trend forecasting companies - Mudpie and Denimhead.
The new relationship being formed between Mudpie and Denimhead is a great opportunity that will see Mudpie publish and distribute Denimhead's printed and online products from October 2009 onwards.
"Mudpie is very excited about working with Denimhead," said Andrew Jenvey, CFO of Mudpie.
"We have long aimed to have denim as part of our product portfolio, and with Jill Perilman on board we have one of the world's leading denim designers to make this a reality."
Denimhead is a cutting edge fashion service specializing in denim and casual sportswear.
Its books, Denimhead East and The Bottom Line, provide the most recent photographs from fashion capitals throughout the world and include original sketches for inspiration both of which are intended to help with the design process.
Denimhead East is a collection of photos from research done in Japan and The Bottom Line is a collection of images from research done in Europe.
"I've always admired Mudpie's creativity and professionalism and I'm very excited about our collaboration," commented Jill Perilman, founder and CEO of Denimhead.
"Mudpie will take over the day to day operations and distribution thus enabling me to focus entirely on content and trend direction."