Française des Jeux recently announced the creation of its new commercial brand: FDJ.
Symbolizing the company's commitment to recreational gambling and to gambler services, Française des Jeux will be using it from now on to sign all its offers and communications about the company's products.
The new brand designed by Dragon Rouge brings together within an arrow the three letters "FDJ" and the four-leaf clover of the institutional brand.
This arrow will provide gamblers with symbolic guidance through all the different stages of their gambling experience.
As new opportunities for the gambling market emerge on the Internet, the FDJ brand will be rolled out on all the company's product ranges starting immediately and continuing throughout 2010.
The company's name will remain "Française des Jeux."