Mudpie announced the launch of the first two trendbooks within the Denimhead series; The Bottom Line and Denimhead East.
Denimhead is a cutting edge fashion service specializing in denim and casual sportswear.
Its books and online service provide the most recent photographs from fashion capitals throughout the world and include original sketches for inspiration - both of which are intended to help with the design process.
The Bottom Line A/W10/11 features large digital photographs with detail close-up shots of denim and casual sportswear from Paris, Rome, Amsterdam and London.
Additionally, an editorial section provides current trend direction, wash information and retail selling observations from each city.
Denimhead East A/W10/11 features large digital color photographs with detailed close-up shots of denim and casual sportswear from Tokyo.
Additionally, an editorial section provides current trend insight, trend forecasts and retail selling observations from Tokyo.
Also included is a two page spread showing close up shots of tack buttons, back pockets and back patches.
Both books are accompanied by two DVD's which include every photo in the book, vector technical sketches created in Adobe Illustrator CS2 format and all the book content - retail photos, runway photos, flat sketches and figure drawings, along with additional category photos.