The 2010 Australian International Design Awards program has attracted a record 202 industry entries and a further 98 student entries, representing a 27% increase on 2009.
"If entries in the 2010 Australian International Design Awards are any indication, the industrial design sector has emerged from the global financial crisis in a strong position to experience future growth," said Ms Stephanie Watson, Program Director of the Australian International Design Awards.
"We've received more world-first innovations and ground-breaking designs than ever before, indicating companies are investing in design and innovation to gain a much needed competitive edge over their competitors."
"Design and innovation - individually and together - are playing an increasingly important role in successful business strategy and execution," concludes Ms Watson.
Now established as one of the world's leading design assessment and promotion bodies, the Australian International Design Awards has attracted entries from the leading designers and innovators of our time.
This year, blue chip companies such as Land Rover, Audi, LG Electronics, Samsung, The Swatch Group, Dyson, De'Longhi, Miele, Tupperware, Sunbeam, Breville, GM Holden, Herman Miller and Electrolux are all competing for a prestigious Australian international Design Award.