NY-based visual solutions studio Click 3X has hired online experience veterans Ann Quinn and Lara DeSignor to help increase the firm's capabilities with digital and interactive marketing campaigns. The duo will focus on building Click's infrastructure and ability in offering syndication, seeding, social media and viral channels to clients. The new team, which will be a fusion of digital marketing and state-of- the-art broadcast, design and digital production services will take advantage of Quinn and DeSignor's vast experience to deliver multi-platform digital content campaigns cross platform.
The group's integrated services will include original content, branded entertainment, crafting integrated digital marketing campaigns from strategy to execution, online and viral campaign strategy and design, broadcast webisodes, websites and online engagements, and media activation and social media outreach. The team will harness the latest distribution technologies and analytic techniques to create, produce and distribute visual content and experiences across multiple platforms, including traditional broadcast, branded entertainment, design, film, video, broadband, and interactive content.
"The best part of this new team is the huge number of services that we can now offer our clients under one roof and in the most cost-effective manner possible," noted Click 3X Founder and President Peter Corbett. "Ann (Quinn) and Lara (DeSignor) are experts in the new media landscape and can help Click's clients break through the clutter with captivating, cost effective, measurable campaigns and solutions."
"Lara and I understand each of these mediums and the significant role each plays in today's complex and multi-faceted media world," stated Quinn. "To us, creating effective and engaging experiences is an art form and a science. We are well versed in the nuances and value of these mediums and we help our clients build integrated campaigns that utilize just the right mix for each particular project or campaign. Our integrated services are coupled with production company nimbleness and timing that will make Click 3X a win-win choice for any agency."
Quinn, who will hold the title of Digital Engagement and Content Strategist, is a Webby award-winning leader in the digital marketing and branded content space with a unique combination of advertising, promotion, entertainment and online marketing experience. She has done stints with Dogmatic, The Marketing Principles, EMCI, Tracy-Locke, and Foote, Cone and Belding, working on campaigns for clients as diverse as Mountain Dew, Pepsi-Cola, Virginia Slims, HBO, Right Gin, Top of the Rock, and Justin Timberlake. Her multi-platform video and interactive work has a history of building brand relationships and increasing her clients' ROI.
DeSignor, who will hold the title of Integrated Account Director and New Business Development, has a long career in digital marketing, production and broadcast PR with various fashion, beauty, and PR accounts with Dogmatic, including recent campaigns for Chanel, L'Oreal, COTY, Armani, and Estee Lauder. Her work emphasizes cutting-edge technology to create engaging, exciting campaigns. She has long-standing relationships with top fashion, beauty, luxury & lifestyle marketers and has worked on many successful and groundbreaking integrated campaigns.