Ecologic Brands, a Northern California based start-up that has developed a sustainable and transformative bottle for liquid products.
Their first-of-its-kind bottle is biodegradable, compostable and recyclable and will be on shelves starting today at select Whole Foods stores in Northern California.
A company spokeswoman told SISG the exterior shell of the bottle is made from OCC (old corrugated cardboard) that has been thermoformed into a rigid container using advanced egg carton technology.
"It takes an abundantly available resource and gives it another life," she said.
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