BET has a new look, thanks to the creative genius of INTERspectacular. It is bright, bold, and exudes confidence - just like the popular programming from the ever-expanding cable network.
The BET re-design brings together again the creative trio behind the signature re-imaging of Comedy Central: INTERspectacular Creative Directors Luis Blanco & Michael Uman, and long-time collaborator Kendrick Reid, now the SVP, Executive Creative Director/Brand Strategy for BET. The three-some re-unite for yet another revolutionary re-design.
INTERspectacular gave BET what the boutique branding and design studio has become famous for in the industry - a big-picture, solutions-focused strategy - which returns the network in terms of brand, image and design to its "roots." Providing its audience with a look that viewers respond to, INTERspectacular created a BET re-design steeped in bright, primary colors; a bolder logo with its signature star filled in, giving it more weight; and original typography with its own name: "Phat Ass."
"We asked a lot of questions and had some long discussions, with Kendrick and his team, about what BET was and where it was headed," explained INTERspectacular CD Luis Blanco. "Our response was the new BET needed to be bold. That meant bold color, bold shapes and bold typography. The new BET had to look current and modern, but It wasn't just about bringing the brand up to date visually. It was about creating a look that would let BET re-embrace a core value, which is confidence."
"As with many networks and cable nets, when they originally launch, the brand is strong and the strategy on point," added INTERspectacular CD Michael Uman. "But what happens over time, with many design teams coming and going, is that the core values of a brand are lost. We were thrilled to have this opportunity to return BET in terms of its look and design to what the viewers have grown to love it for: powerful entertainment programming."
In addition to the second phase of the BET re-design project, due to roll out later this spring, INTERspectacular is completing the opening titles, as well as the promotional print campaign for feature-length documentary "The Weird World of Blowfly." Directed and produced by Jonathan Furmanski, the film follows the life of Clarence Reid, the Miami-based singer/songwriter and his X-rated alter ego, Blowfly. The film makes its debut at the SXSW Film Festival in Austin, Texas, this month.