Duravit announced the success of its PuraVida collection, created in collaboration with Phoenix Design.
Duravit's new PuraVida collection has made a significant impression in recent months, earning awards including: the red dot award, the iF Product Design Award 2010, the Good Design Award of the Chicago Athenaeum, and a gold medal in the "Good Design 10" contest of the Deutscher Designer Club (DDC) e.V.
The collection has also been nominated for the Design Award of the Federal Republic of Germany 2010.
PuraVida brings poetic purity and clarity of form to the bathroom, fusing minimalism and elegance to create a sleek, yet gentle, flowing and graceful look.
These unique qualities have undoubtedly focused a spotlight on PuraVida, which continues to win over jury members with its soft forms and undulating movement.
Thriving designer - manufacturer collaborations are rooted in creativity, independence, and the willingness to take risks, particularly in terms of entrepreneurial direction.
In Duravit's case, the courage to take risks seems to have paid off!
This inspiring range of awards confirms the company's innovative strength and forward-thinking, yet practical design perspective.