"Getting the Right Design, Getting the Design Right" will be addressed by solidThinking Vice President of Product Strategy and Marketing Alex Mazzardo, who will be among 40 technology thought leaders presenting during the 2010 Altair Engineering Americas HyperWorks Technology Conference (HTC). The annual conference will be held at the Rock Financial Showplace in Novi, Mich., April 27-29.
solidThinking will exhibit key functionalities from its upcoming 2010 product releases, which were developed based on user feedback and designed to encourage collaboration between designers and engineers.
Mazzardo will discuss industry trends and present "Getting the Right Design, Getting the Design Right," at 10:30 a.m. on April 27. His presentation will focus on ways industrial designers can leverage advancements in modeling and rendering technologies to enhance the entire product development cycle, including:
- Finding pathways to winning designs early in the process
- Considering efficient forms starting from the early concept phase
- Improving collaboration between industrial design and engineering
- Effectively visualizing and validating design concepts
"Placing product development at the center of a company's strategy can be a key competitive advantage," Mazzardo said. "We are working constantly to provide users with the design environment and tools that invite creative exploration and facilitate collaboration between design and engineering. Altair's HyperWorks Technology Conference provides a setting where we can contribute our knowledge and user feedback to a global audience and share it across many industries."