Lee Broom, one of the UK's fastest rising interior and product designers, has won the Studio East Product Design Commission for Westfield Stratford City.
Broom will now work with Westfield to create a pendant light installation that will play an integral part in the Westfield Stratford City shopping experience, which opens in 2011.
Studio East, which celebrates East London's creative spirit, was launched as a cultural initiative to identify emerging talent, providing bursaries for a series of commissions.
Broom was shortlisted by a cultural panel of high profile names including Tracey Emin, Tom Dixon and Mary Portas.
"I'm delighted to be part of such a unique project and create a product that will act as a focal point for the new Westfield," said Broom.
"Westfield has an ambitious vision and I look forward to creating a striking commission that will become part of this hugely significant retail development."