A continuation of a successful campaign produced for Ogilvy + Mather earlier this year, the American Express Members Project encourages card-members to get involved in community efforts and causes.
In both instances Superfad built the spots around a palette inspired by the Amex logo and used iconic 2D animated forms to tell an engaging narrative about participation. Step by step audiences are led on journeys of hope with the conclusion that it just takes one simple step to change lives: pledging to volunteer via Members Project.
