Amsterdam and London based communications agency, KesselsKramer, was tasked by the Dutch and international postal service, TNT, to develop new innovations in stamps.
The agency decided to turn a stamp into the smallest and shortest ever film by using the latest advances in lenticular printing. This technique enables the showing of 30 frames of film - around 1 second - on a normal stamp format.
KesselsKramer then asked Dutch director Anton Corbijn - whose films include Control and The American - to direct the tiny movie.
Corbijn took his inspiration from a classical Dutch stamp designed in 1951 by Cas Oorthuys showing a Dutch girl posing in front of a windmill. The updated version stars The Netherland's most famous actress, Carice van Houten (Black Book, Valkyrie).
"Anton was our first choice since we have worked with him before," said Erik Kessels, creative director and founder of KesselsKramer. "Also, like us, he works in many different fields of visual communication so he understood exactly what we wanted to do."
The film was launched during the 30th anniversary of the Dutch Film Festival in late September.