Anonymous Content Director Markus Walter wages war against generic autos in this innovative :30 for Lexus, via Team One.
The spot opens in a futuristic space - an uber-modern, life-sized photocopier occupies the center of the floor. As the machine revs up, a Lexus RX vehicle appears on the flatbed, serving as the copier's "original."
The machine promptly shells out inferior luxury crossover SUV copies, demonstrating the Lexus RX's status as the first, and best, luxury crossover.