In a new cooperation with the Milanese Domus Academy, Electrolux is mentoring 10 students in its Masters Program in Product Design.
The students will propose solutions for the kitchen inspired by three elements: the home, sustainability and culture.
Selected students in the Domus Academy's Masters Program in Product Design will rethink the kitchen and its appliances based on the theme "Re-Source".
"To re-source oneself is to re-generate, re-energize, re-mix and re-lax," said Bruno Lizotte, Design Manager of accounts at Electrolux, "and the appropriate space for this multi-tasking is, more than ever before, the home and its vibrant centre - the kitchen."
The students also need to weave sustainability and culture into their work. Both are increasingly important issues for product design as our planet's resources disappear and our changing habits and lifestyles are fed by multi-cultural influences and our quest for novelty.