Partners + Napier recently launched inspired work for Ravenswood Winery, on behalf of Constellation Wines U.S. The new effort featured exquisite invitations, which solicited initiation into a decades-old secret society called, "The Order of the Raven." Designed to be an exclusive tour with legendary winemaker Joel Peterson, guests received a 3-day all-expense-paid journey to the Ravenswood Vineyard in Sonoma County, Calif.
The campaign evoked a darkly whimsical effect, seamlessly capturing the winemaker's passion for crafting the perfect Zinfandel. The scrolled, letterpress invitations were sent to targeted journalists nationwide in cherry-stained wooden boxes sealed with wax and wrapped in a custom-made, black leather raven feather.