FSI FontShop International launched a new FontFont website, the online home for the largest library of contemporary type designs. The new FontFont is a complete reconstruction of the digital foundry's website. Everything is new and enhanced, from the visual design and navigation to the search functionality and shopping experience. But the most radical improvement is in the presentation of the fonts themselves.
"At the start of the project we wrote down three goals: easy-to-use, clean, and fast," said Ivo Gabrowitsch, Project Lead and FSI Marketing Director. "After ten months of intensive work, this is exactly what the new FontFont is about. That and big, gorgeous typefaces, of course."
Indeed, the typefaces are now the clear focus of the website. Product information, formats, and other secondary details don't appear until they are useful in the user's selection process. Extra large typeface samples appear without superfluous information and distractions. At the family level, FontFonts are illustrated by hundreds of large, full-color sample images and real-world examples of the fonts in use.
Despite the power and flexibility of the site, simplicity is key. It was built to benefit font users of any skill, responding to the needs of beginners and professionals alike. Browsing, searching, and licensing FontFonts is an effortless and enjoyable experience.
The new FontFont was developed by FontShop co-founder and world-renowned typographer Erik Spiekermann, along with his team at Edenspiekermann. As the father of the FontFont library, Spiekermann was eager to rebuild its home that hadn't seen significant changes in more than a decade. His goal was to refocus on the core principles by which the contemporary library is known.
"This is more than a new site. We're putting the brand back on its feet," said Spiekermann. "See as many fonts as immediately as possible. Colour only when necessary. No ornaments, no dross, no dribble."