Ammunition today unveiled its work for the launch of Kohler's new Numi toilet. Designed to associate Kohler's bold design leadership position with the concept of gracious technology, Ammunition conceived, wrote, designed and produced a comprehensive launch campaign for Numi which included video, photography, web, print, packaging and merchandising components.
Engineered to elegantly deliver many new technology-driven comfort and water-saving features within a forward-looking industrial design, Numi presented a unique set of communication and positioning challenges for the San Francisco-based design team.
"This product is absolutely audacious in the sense that it rewrites the rules on what people might expect from something most of us take for granted," said Ammunition Partner, Matt Rolandson. As a whole, the launch program strategy and communication campaign was created to magnify the sense of aspiration and the luxurious technology residing within this truly new and ingeniously designed product from Kohler."
The Numi launch campaign represents the latest installment in a longstanding collaboration between Kohler and the Ammunition team. Prior collaborations have yielded identity and launch campaign programs for Kohler's Karbon faucet line, Formilia modular bath fixture line, Flipside showering product, and Honed White product editions.