ATTIK added Rey Andrade to its staff as associate creative director (ACD). Rey joins ATTIK from his most recent position of ACD for agencytwofifteen (formerly T.A.G.), where he began in 2006 as an art director. There, his credits include multiple campaigns for Xbox and its various game titles, Facebook's fastest growing campaign ever for the launch of Microsoft's Kin, as well as Nescafe for Mexico, and many others.
Originally from El Paso, Texas, Rey studied design at Southwest Texas State University and at Miami Ad School. After launching his own design studio in 2000, he moved to San Francisco in 2002 to join Venables Bell & Partners as an art director. Seizing the opportunity to contribute his talents to the growing agency, over the next four years, Rey produced campaigns for HBO, the Montana Meth Project, and the re-launch of Napster.
In 2004, due in large part to his campaign work for Napster, Rey was named a Young Gun in the Art Director's Club's prestigious biennial international competition for innovative visual artists age 30 and under.
Other industry awards he has earned so far include a Webby, two Silver Effies, a Cannes Integrated Lion, and three One Show Pencils, to name but a few.
"One of the great aspects of our continuing success is the opportunity to meet new talents, and to add new dimensions to our creative teams," said Simon Needham, ATTIK's co-founder and executive creative director. "Rey is one of the brightest young creatives we've met recently, and we value his experience working with growing agencies, on accounts that produced maverick, youth-focused integrated creative content. With his creativity and leadership, he is already fitting right into our busy mix of challenges, and we're happy to have him."
"I am drawn to really great design, and ATTIK's design history is unparalleled, but what I find most exciting is how perfectly poised this shop is for the current advertising/branding landscape," Rey commented. "ATTIK's digital and design capabilities make it very desirable, so I consider myself very fortunate to be here. I also wanted to join an agency that can focus on big ideas and still be nimble and tactical enough to execute aggressively. Coming in as a creative director and being able to focus on new business is pretty much my ideal position, so I couldn't be more excited."