Williams Murray Hamm (WMH) the creative consultancy that invents and re-invents brands, has won a FAB Award for their brand identity work on the British-owned tropical fruit producing company, Blue Skies. WMH were awarded the accolade for the "brand identity" category at a ceremony that took place at London's Hurlingham Club earlier this week.
"We are delighted for Blue Skies. Their ethos is about 'good returns' for all and so this award is a fitting tribute to their hard work," said Panna Patel, managing director of Williams Murray Hamm. "Williams Murray Hamm always searches for 'the truth' in a brand, the one thing that a business can truly own. Blue Skies is a company so rich in its heritage, story and commitment to its people and we wanted to capture this loud and clear. It has been an absolute pleasure to work with them."
Based out of Ghana, the British owned fresh fruit producers; Blue Skies gave an initial brief to Williams Murray Hamm to create an identity for a tropical fresh juice range. WMH convinced the company to look at their whole brand and set out to capture the essence of Blue Skies; the pride in their roots, their people, community focused philosophy and the provenance of their products.
There is an overwhelming sense of vibrancy and colour in Ghana, from the clothes the women wear, the endless smiles, the market produce to the cheerful colour of the buildings. WMH captured those vibrant colours and developed a brand palette to use as signature cues on pack. Core to this is the use of the Pelican. They were also keen to tell the story of the freshness and provenance of the product "from field to fork in 48 hours" and to highlight its people. To communicate this, a illustrated "pipeline" journey, including the depictions of the Blue Skies "family" of people and its fresh fruit produce was used to connect to the consumer.