A Big Idea is a 4 spot series for smart car, directed by Jose Gomez. On the side of a high rise buildings or a small coffee shop, clever and engaging illustrations come to life to emphasize the ever-evolving design of the fortwo, while highlighting the "smart" ideas behind these ultra-compact cars.
Each spot presents an important quandary many people face, and uses clever copy to position the smart fortwo as the ideal solution. To interest a wide range of viewers within the narratives, the spots' simple style features engaging animated characters coming to life on live-action city walls. At the end of each one, the location-based stop-motion background cinematography finds a smart for two.
