Ideas not Airships celebrates the thirty years of Hangar Design Group, one of the leading independent and multidisciplinary creative agencies in Italy. The book is an image-based story which seeks to uncover the narrative thread behind the design process of a group of designers and communications professionals who have made creativity their very profession.
Moving between design works and lived experience, the book traces the life of the studio by taking us on an unconventional figurative journey: suggestions, inspirations, memories, faces, places. Which belong not only to Hangar Design Group, but to anyone devoted to the process of shaping an idea into its full form.
The book illustrates thirty years of activity of the Hangar Design Group, and reveals the modus operandi of the Group's network by way of fragments and cross-references: it brings us from the birth of the first embryonic design concepts right up to the realisation of the finished product.