Creative agency Dinosaur has created a new identity for this year's Manchester Picnic. Organised by Piccadilly Partnership in conjunction with CityCo, it returns once more to Piccadilly Gardens for a weekend of foodie fun, from Friday 5 to Sunday 7 August.
Building on the success of last year's event, which attracted over 10,000 picnic-ers in total; the brief for 2011 was to give the brand a contemporary edge, whilst appealing to a broad family demographic of kids and grown-ups alike.
The creative has been carried across 50,000 leaflets which will be distributed throughout the city centre and beyond, to attract visitors within a 60 minute drive time. It will also feature as short animations on outdoor screens within the city centre, including Spinningfields, Piccadilly Gardens, and The Printworks; and on-line on various sites including the Visit Manchester website, featured as a key event attracting tourists to the city centre this Summer.
"This year we gave the picnic more of a festival feel," said Dan Pitchford, Creative Director at Dinosaur. "We featured a fun sandwich illustration which formed the event's identity, incorporating a muted colour palette to add a vintage twist. The brand has a strong family appeal which reflects the extent of the activities, food and refreshments on offer throughout the weekend."