Imaginary Forces created a new spot for The Richards Group and Southern Company that takes you on a seamless journey through a series of ideas which have led to technological advances in electricity.
One fluid camera move follows the flow of power from Benjamin Franklin's kite experiment, to Thomas Edison's first light bulb, through energy's spread into modern day cities.
The spot culminates as Southern Company looks toward the future, showcasing new advances in technology which help their customers conserve and monitor energy usage.
