The fourth UX Masterclass at The Field Museum in Chicago offers fresh insights into design strategies capable of advancing not only the understanding of the customer's interactions with products and services, but also dramatically shift an organization's mindset to enhance the customer experience. Chicago-based User Centric is host to this unique opportunity for local UX design professionals to learn first-hand from 40 leading usability experts from 20 countries.
Designed to confront the day-to-day challenges of user experience professionals, the conference agenda will focus on the techniques used to evaluate and improve products, services and user experiences. Speakers will dive into topics ranging from applying traditional user experience disciplines to service design, designing innovative tablet computer applications in a customer service context, and theater techniques that aid in the development of more life-like personas. Professionals will come away with robust strategies that put user research insights at the focus of design implementation.
The two-day event also seeks to bring specific improvements in the user experience to maximize customer loyalty, including leveraging existing information to gauge customer experience research, localized considerations for testing global users, and how to systematically generate and evaluate creative alternatives for user-centered design.
The agenda was designed for usability, market research, and UX design professionals who seek to deliver unmatched experiences to their customers. The conference will host user research and mobile design roundtables, and dedicate time to meet global UX leaders in attendance; ensuring professionals have the opportunity to share best practices and industry trends.