Innovative skate brand Osiris shares the vibe of their brand in a new campaign directed by Nicholaus Goossen of Futuristic Films. Launched on MTV and FUELED TV, the black and white series of spots thrives on creativity and passion while capturing the true soul behind the Osiris brand - the individual. Bringing together a unique range of spokespeople, from high-profile action sport stars Pierre-Luc Gagnon, Corey Duffel and Darryl Tocco to rapper Del and acclaimed street artist Risk, the campaign reveals that the unifying factor between these extraordinary personalities is the Osiris brand.
This multi-platform campaign features a :30 spot for broadcast, an extended :60 in-store version and 5 individual spokesperson profiles for the web, edited by campaign Director Nicholaus Goosen. Futuristic Films' hand in crafting this poignant and cinematic campaign extends into post production with color correction by Frank Pickell of Futuristic's Denver office.
"We knew we wanted to stray from the homemade skate video aesthetic and give the campaign a stylized and high-end look," explained Director Nicholaus Goossen. "The production required that we maintain a renegade-ish sensibility though, so it was an interesting process capturing dynamic images of these highly skilled athletes and artists. Brian and Hans [from Osiris]
were great to work with as they never hesitated to do whatever needed to be done in order to get the shot."