Last year, Antidote was approached by Diesel founder Renzo Rosso to create a call-to-arms to inspire and mobilize the world's youth to join the fight to help end extreme poverty in Africa and around the world. Antidote's creatives wrote a manifesto for The Only The Brave Foundation and approached Brand New School's new London studio to create a short, powerful animated film.
In his treatment, BNS's founder and executive creative director Jonathan Notaro proposed the unique storytelling approach that helps the foundation deliver its message in style in the finished production. The presentation is also taken to new heights by the score from Human Worldwide.
"It's been two years in the making and we're delighted with the result," commented Henry Chilcott, partner of Antidote. "The Only The Brave Foundation is a game changing idea and the tribe behind it is growing fast. Thanks to Selina Dey, Brand New School and Human who pulled out all the stops to help us create such a stunning piece of animation."