The University of the Arts in Philadelphia has launched a new website that offers a dynamic user experience to current and prospective students, parents, alumni, faculty and other key audiences. Siegel+Gale designed the website to more accurately represent the quality of the academic and artistic rigor of a University of the Arts education.
The redesigned website delivers a compelling user experience through its emphasis on improved navigation and dynamic multimedia content. As the central communications vehicle for the University, the new site illustrates the creativity of its community while effectively communicating its brand promise of inspiring, educating and preparing innovative artists and creative leaders.
The striking Studio Spotlight portion of the website is the centerpiece of the new community-generated content. Students, faculty and alumni can easily post their work to the site using a simple upload page that is similar to many social media sites. The result is an evolving and ever-growing repository of visual art, performances and music that focuses attention on diverse and talented artists who make up the University of the Arts community while making the user experience exciting and vibrant.