Yesterday, Discovery Communications launched Velocity, a new HD-only television channel tailored to upscale men. With its reputation for branding savvy and top shelf production quality, broadcast agency Impossible was selected by Discovery to create the Velocity brand and launch the network with a distinctive, eye-catching look.
From the brief to brand, and from concept to final delivery, Impossible worked closely with the Discovery team to design and produce the extensive on-air and off-air identity. A metal "V," harkening great automotive design, was introduced as the network logo while image spots and a teaser campaign offered viewers an exclusive sneak peek prior to the channel's launch. Once the project was completed, Impossible's brand package contained more than 100 on-air, off-air, digital and print elements.
