eBay unveiled The Give-A-Toy Store in New York and San Francisco - eBay's latest innovation that makes it easy for shoppers to donate joy - and toys - via their mobile devices.
The holiday storefronts benefit Toys for Tots and feature interactive displays of popular toys such as teddy bears and trains that represent donation amounts from $2 to $25.
Window shoppers can download the eBay mobile app to scan QR codes on virtual price tags, which triggers the toys to animate and "come to life." As donations are made to Toys for Tots, the virtual toys celebrate and express their gratitude.
