Following the continued growth of New York and successful launch in London, Anomaly has opened in Amsterdam, expanding its micro-network and offering a new approach to communications within the European arena.
The Amsterdam office will be headed up by Hazelle Klonhammer, who assumes the position of Managing Director. A native of Australia, Hazelle spent over a decade in Amsterdam at Wieden + Kennedy driving global brands including Microsoft, Nike, Heineken, Carlsberg, Electronic Arts, Vodafone and P&G.
During her tenure at Wieden + Kennedy, Hazelle won the first digital client for the network and was instrumental in setting up their digital offering. Before joining forces with Anomaly, Hazelle was Managing Director of Grey Amsterdam, where she drove the Dutch agency re-structure and significantly improved its creative profile. She has also worked at 180, Modernista, TBWA-Campaign Amsterdam, and Amirati Puris Lintas in Sydney.
"We continue to hear the calls for change, that the conventional models are broken and traditional solutions are becoming less and less effective," commented Carl Johnson, Founding Partner and CEO. "Amsterdam is a renowned hub for world-class talent and will provide a terrific base for us to partner with ambitious domestic and European clients alike. We're excited to have Haze at the helm and look forward to building an eclectic team of talent around her. One of my Partners here in New York - Richard Mulder - was born and raised in Amsterdam and will take a special interest in the office."
Mulder spent 11 years at Nike managing brand communications in Europe, the US and the Asia-Pacific region based in the Dutch capital and Portland, USA. Amongst other notable creative work Richard invented the yellow LiveStrong bracelet for the Lance Armstrong Foundation.