Edgar Heinrich will be taking over the BMW Group's BMW Motorrad Design Studio as of July 1st 2012. He succeeds David Robb.
After completing his university degree in design, Edgar Heinrich started his career as a motorcycle designer with BMW back in 1986. Within the BMW Group's BMW Motorrad Design Studio he was Head of Vehicle Design Motorcycles under the overall direction of David Robb from 2007 to 2009.
In July 2009 his career took him to India. As Vice President Product Design with the Indian vehicle manufacturer Bajaj Auto LTD he currently heads up the styling and model studio, responsible for brand definition and brand strategies for two-wheel and four-wheel design.
During his time with BMW Motorrad, Edgar Heinrich was responsible for such vehicles as the first 4-valve boxer models R 1100 RS and RT, the K 1200 S and R, the HP Megamoto and the victorious Paris-Dakar racing machines. The successful R 1150 GS and R 1200 GS were also created on his drawing board.
Under his direction, the motorcycle design team created the S 1000 RR, the F 800 / 650 series, the G 450 X and also the BMW Custom Concept study. Heinrich was even involved at the start of the design development of the 6‑cylinder touring bikes and the new maxi-scooters.
Motorcycles take up a large part of his leisure time, too. His passions include modifying sports bikes, restoring and collecting vintage models and in particular riding motorcycles himself - both on and off the road.