ABSOLUT have launched their latest limited edition bottle - the ABSOLUT London. The bottle is a collaboration with artist Jamie Hewlett who has created a bottle design with characters representing a unique take on London's style and fashion pioneers over the past 200 years.
Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London's present fashion scene. The seven characters encapsulate the city's diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60's chick, SKA , Punk and 80's Casual.
The bottle will be available at Harvey Nichols and Selfridges on March 1st. In conjunction to the launch, ABSOLUT will be giving away 50 bottles through its Instagram competition.