The selection of the appropriate type for your logo design may determine the success of the image in representing a business, organization or event.
Is your client's need best met by a logotype, a type treatment partnered with an icon or graphic elements or a design replacing individual letterforms with a graphic element? What are your type selections really conveying about the client? How many typefaces can be used in an identity design successfully - and how do you choose type that works well together?
Such questions, and other issues, are often major challenges for the designer taking on a logo design project. With nearly 35 years of logo design success, Jeff Fisher shares tips and tricks for getting your logo type selection process on track.