TypeCast Webinar - What Type is Your Logo? with Jeff Fisher

TypeCast Webinar: What Type is Your Logo? with Jeff Fisher

The selection of the appropriate type for your logo design may determine the success of the image in representing a business, organization or event.

Is your client's need best met by a logotype, a type treatment partnered with an icon or graphic elements or a design replacing individual letterforms with a graphic element? What are your type selections really conveying about the client? How many typefaces can be used in an identity design successfully - and how do you choose type that works well together?

Such questions, and other issues, are often major challenges for the designer taking on a logo design project. With nearly 35 years of logo design success, Jeff Fisher shares tips and tricks for getting your logo type selection process on track.

LogoMotives: Jeff Fisher